No matter how you view it, there’s no denying that customers are the lifeblood of every business. Like such, the connection with customers will determine a business’s prospective success, and that means using CRM
Introducing a CRM platform has been presented to deliver actual results – including rapid enhancements to the bottom line. CRM modules have a proven track record of increasing:
- Revenue by up to +25%
- Customer Satisfaction by up to +35%
- Lead conversion by up to +30%
- Sales by up to +30%
- Sales productivity by up to +30%
- Faster decision-making by up to +38%. Average Ratio Improvements Reported by Salesforce Customers. Source: Salesforce Relationship Survey conducted 2014–2016 among 10,500+ clients randomly selected. Response sizes per question vary.
Determine and categorise leads.
A CRM system can help you specify and add new leads smoothly and quickly and classify them accurately. By concentrating on the right leads, sales can prioritise the opportunities to close deals, and marketing can identify tips that need more nurturing and prime them to become quality leads. With complete, accurate, centrally held information about customers and prospects, sales and marketing can focus their attention and energy on the right clients.
Boost referrals from existing customers
By understanding your customers better, cross-selling and upselling opportunities become transparent — allowing you to win new business from existing customers. With better visibility, you will also maintain your customers happy with better service. According to some studies, satisfied customers are likely to become repeat customers, and repeat customers spend more — up to 33% more. Today’s customers anticipate fast, personalised support at any time of day or night. The CRM system can assist you in providing the high-quality service that clients are searching for. Your agents can see what products clients have requested, and they can get a log of every interaction to give customers the answers they need fast. A CRM can enhance your customer’s experience across customer service, marketing, and more.
Improve products and services
A sound CRM system will collect information from a wide variety of sources across your business and beyond. This provides you unprecedented insights into your customers’ feelings and what they say about your organisation. So you can enhance what you offer, spot problems early, and determine gaps.Customer management solutions can speed up and improve locating, winning, and keeping your customers happy.
Here’s what cloud-based CRM offers your business
CRM and the cloud computing revolution have altered everything. Maybe the most significant recent development in CRM systems has been moving into the cloud from on-premises CRM software. Released from the need to install software on thousands of desktop computers and mobile devices, companies worldwide are discovering the advantages of moving data, software, and services into a safe online environment.
Work from anywhere
Cloud-based CRM systems such as salesforce mean each user has the same information all the time. Your sales team out on the road can review data, instantly update it after a meeting, or work from anywhere. The same data is available to anyone who needs it, from the sales team to the customer service representatives.
Reduce costs
CRM can be fast and easy to implement. A cloud-based system does not need particular installation, and there is no hardware to set up, keeping IT costs low and erasing the headache of version control and update schedules. Typically, cloud-based CRM systems are priced on the number of users who access the system and the kinds of parts you need. This can be affordable in terms of funds outlay and is also highly flexible — allowing you to scale up and add more people since your business grows. Salesforce is adjustable in terms of functionality, too — you’re not spending for any features that are not useful to you.
A cloud-based CRM platform offers you:
- More immediate deployment
- The opportunity to work from anywhere, on any gadget
- Cost-effectiveness and scalability
- Improved collaboration
CRM module of kpi.com
The CRM module of kpi.com suggests cloud-based applications for sales, service and marketing for small, midsize and enterprise organisations, focusing on sales and sponsorship. It brings together all your client information in a single, integrated platform that allows you to build a customer-centred business from marketing right via to sales, consumer service and business analysis. This offers you a complete understanding of your customers to drive your business’s success.
Request a demo and try a free 14-day trial of CRM module on kpi.com by leaving a request form below.